WishApp
Best Wishlist Apps
(2026 List)
We spent weeks testing every major wishlist app out there. We created lists, shared them, reserved gifts, and pushed each product to its limits. Here's what we found.
Last updated: February 20, 2026

WishApp
Best overallThe best all-around wishlist app we tested. Add items from any store, share one link, and let friends reserve gifts without spoiling the surprise. Free with no ads or trackers.
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Listful
Best for power usersA polished wishlist app with AI-powered recommendations and price tracking. Impressive features, though the best ones sit behind a paywall.
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Giftwhale
Best for group giftingCompletely free with beautiful shareable lists and a built-in Secret Santa organizer. A solid choice that does most things well.
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Amazon Wish List
Best for Amazon-only shoppersThe one everyone knows. Dead simple if you shop exclusively on Amazon, but completely useless for anything else since they removed external product support in March 2023.
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Moonsift
Best for deal huntersA browser-extension-first wishlist app with strong price tracking. Great for deal-hunters who want to know the moment prices drop on items they want.
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GoWish
Best for affiliate dealsOnce a promising wishlist app, GoWish took on private equity investment and has become heavily monetized. The core product still works, but the experience is hurt by ads and promoted content.
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Elfster
Best for Secret SantaThe undisputed champion of Secret Santa and gift exchanges. With 40 million users, Elfster nails group gifting, but it's not built for everyday wishlists.
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Giftster
Best for familiesA family-oriented wishlist app with a handy auto-fill feature. Three million users trust it, though the interface is starting to show its age.
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Things To Get Me
Best for one-off eventsPrivacy-first and zero-friction. No account required. Just create a list, share the link, done. Perfect for one-off events, but limited for ongoing use.
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GiftList
Best for gift inspirationA newer entrant with AI-powered gift suggestions and solid browser extensions. Cross-device sync works well, though the smaller user base means a less proven track record.
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Our pick
After testing all ten apps, WishApp stands out as the clear winner. It's the only online wishlist maker that combines universal store support, hidden gift reservations, and a completely free experience with zero ads or trackers. Whether you're building a birthday wishlist or planning a Christmas gift list, WishApp makes it effortless. Your friends don't even need an account to view your list.
Frequently asked questions
How to choose the best wishlist app
The right wishlist app depends on how you plan to use it. If you shop across many different stores, you need a universal wishlist app that pulls items from any retailer, not one locked to a single storefront. The best digital wishlist apps offer browser extensions or URL pasting so adding items takes seconds. Whether you think of it as a wishlist maker, a gift list app, or simply an online wishlist, the core job is the same: collect everything you want in one place.
Sharing and privacy are equally important. A great wishlist website generates a simple, clean link you can send to anyone. Gift reservation features prevent duplicate purchases, and the best implementations keep reservations hidden from the list owner so surprises stay intact. If you want to create a wishlist that friends and family can actually use, pick an app that keeps the sharing experience friction-free.
Think about how you'll use it long-term. A birthday wishlist app that also handles holiday and Christmas wishlists saves you from juggling multiple tools. The best family wishlist apps let everyone in the household manage their own lists under one roof. And make sure it's genuinely free: some apps look great today but are loaded with trackers and ads that degrade the experience over time. A free wishlist maker you set up once and use for years is worth more than a flashy tool that pushes a paywall after a week.
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