"Three kids means three birthday lists plus Christmas. Before this, my family would text each other asking 'did you already get the LEGO set?' Now they just check the list. Problem solved."
Jenny M.
Mother of 3
WishApp
MyRegistry vs WishApp
MyRegistry has been around since 2005, raised $11.7M, and locked in 1,800+ retail partnerships including an exclusive deal with David's Bridal. WishApp skipped all of that and built something simpler: a wishlist that works with any store, charges nothing, and keeps gifts a surprise. Here is how they actually compare.
We built WishApp, so we're biased. But we'll be honest.
Last updated: February 2026
The quick version
MyRegistry
Universal gift registry with 1,800+ retail partners, founded in 2005
- 1,800+ retail partnerships including exclusive deal with David's Bridal
- Cash Gift Funds with PayPal integration for monetary contributions
- Registry syncing from Amazon, Target, Pottery Barn, and other major retailers
- 4.9/5 Chrome extension rating and available in USA, UK, Australia, South Africa, and India
WishApp
Privacy-first wishlist that works with every store
- Works with any online store, not just affiliate partners
- Zero ads, zero trackers, zero data selling
- Hidden reservations keep gifts a surprise
- Free forever with no fees on gifts or contributions
Feature-by-feature comparison
How MyRegistry and WishApp stack up on the things that actually matter.
| Feature | MyRegistry | WishApp |
|---|---|---|
| Ease of use | ||
| Mobile app | ||
| Browser extension | ||
| Works with any store | ||
| Hidden reservations | ||
| Group gifting | ||
| Cash gift funds | ||
| Secret Santa | ||
| Collaborative wishlists | ||
| No account to view lists | ||
| No ads or trackers | ||
| No fees on gifts | ||
| Free (no premium tier) |
What actually sets them apart
No fees eating into gifts
MyRegistry charges handling fees on cash gift contributions: $3.95 for gifts up to $100, $4.95 for gifts between $100 and $200, plus 2.5% PayPal processing on every transaction. That adds up. A $150 gift nets $144.29 after fees. WishApp has no cash gift fund feature, but there are also zero fees. Friends buy gifts directly from stores. Nothing gets skimmed off the top.
Built for daily wishlists, not just weddings
MyRegistry was built for big-event registries: weddings, baby showers, graduations. The whole experience is oriented around those occasions. It works for birthday wishlists too, but you can feel the wedding-registry DNA in every screen. WishApp is built for everyday use. Add things you want for your birthday, Christmas, or just because. No occasion required.
No affiliate filter on what you see
MyRegistry makes money through affiliate commissions from 1,800+ retail partners and fees on cash gift transactions. The platform is built to drive purchases through those partners. WishApp runs no ads and has no retail partnerships. Add a product from any store and it shows up exactly as you added it. No partner influence on what you see.
Buying a gift requires more effort than it should
Get this: MyRegistry's purchase flow asks gift-givers for their full name and email before they can complete a purchase. Not a big deal for tech-savvy friends, but it is a real barrier for older relatives who just want to buy something quickly. WishApp lets anyone reserve a gift with no friction. No account, no personal info required to coordinate. Your aunt can handle it.
When to pick each one
Pick MyRegistry if you...
- Are planning a wedding, baby shower, or graduation and want deep retailer integrations
- Want to sync existing registries from Amazon, Target, or Pottery Barn into one place
- Need cash gift fund functionality with PayPal integration
- Shop primarily at major retailers already in their 1,800+ partner network
Pick WishApp if you...
- Want a wishlist for any occasion, not just big life events
- Want gift-givers to reserve without providing personal info or creating an account
- Care about privacy and want zero ads and zero trackers
- Want gift coordination features like Secret Santa and collaborative wishlists
52,000+ wishlists and 150,000+ gifts reserved for birthdays, weddings, and every occasion worth celebrating
"My girlfriend and I share lists with each other. I can reserve stuff without her knowing, which makes birthdays way less stressful. The hidden reservation thing is actually clutch."
Theo P.
College Student
"We used this instead of a traditional registry. Added items from 11 different stores. Stuff we actually wanted, not just whatever one store had. Our guests said it was easier too."
Leila R.
Recent Bride
Frequently asked questions
MyRegistry vs WishApp: the full picture
What MyRegistry built over 20 years
MyRegistry launched in 2005 out of Fort Lee, New Jersey, founded by Oded Berkowitz. They raised $11.7M and built a platform with 1,800+ retail partnerships, including an exclusive deal with David's Bridal announced in June 2025. The platform operates in the USA, UK, Australia, South Africa, and India. Revenue comes from affiliate commissions, cash gift fund handling fees ($3.95 to $4.95 per transaction plus 2.5% PayPal processing), and B2B software licensing to retailers. In October 2025, they launched a fully redesigned app with AI-powered gift search and voice commands. With about 49 employees, they are a focused team running a platform that claims millions of registrants.
Why WishApp approaches it differently
WishApp started from a simpler problem: make it easy to tell people what you want and let them coordinate without spoiling the surprise. No affiliate partnerships, no cash gift fees, no ads. The result is a wishlist that works with any store, shares via a simple link, and keeps reservations hidden so the recipient never knows who bought what. It's not trying to be a wedding registry platform. It's trying to be the wishlist app you actually want to use year-round.
Which one should you actually pick?
If you're planning a wedding or baby shower and want deep integrations with major retailers, MyRegistry has 20 years of experience in that space and a browser extension rated 4.9/5 on Chrome. But if you want a wishlist for everyday life, one that works with any store, charges no fees, and lets friends see your list without creating an account, WishApp is the better fit. The good news: both are free to try, and you can decide in about two minutes which one actually fits how you want to use it.
40,000+ people already making wishlists
Start your free wishlist from any store
Create your first wishlist in under 60 seconds. Free forever, no ads.
Create my wishlist → No duplicate gifts Friends reserve in secret Works with any store