"Three kids means three birthday lists plus Christmas. Before this, my family would text each other asking 'did you already get the LEGO set?' Now they just check the list. Problem solved."
Jenny M.
Mother of 3
WishApp
Moonsift vs WishApp
Moonsift is a London-based wishlist app with a genuinely great browser extension and tools for creators who earn affiliate commissions. WishApp is built for the other side of the equation: sharing lists with friends and coordinating gifts. Here's how they actually compare.
We built WishApp, so we're biased. But we'll be honest.
Last updated: February 2026
The quick version
Moonsift
UK wishlist app with a 4.93/5 Chrome extension and creator affiliate tools
- Highest-rated wishlist Chrome extension at 4.93/5 stars
- Access to 35,000+ affiliate retailers for creators who keep 100% of commissions
- Price change notifications when saved items go up or down
- iOS app rated 4.84/5 from ~1,200 ratings
WishApp
Privacy-first wishlist built for sharing with friends and family
- Works with any online store, not just affiliate partners
- Share lists with friends so they can coordinate gifts without spoilers
- Hidden reservations keep the gift-giver's identity private
- Free forever with no premium tier and no ads
Feature-by-feature comparison
How Moonsift and WishApp stack up on the things that actually matter.
| Feature | Moonsift | WishApp |
|---|---|---|
| Mobile app | ||
| Browser extension | Chrome, Edge, Brave, Firefox | |
| Works with any store | ||
| Price change notifications | ||
| Hidden reservations | ||
| Group gifting | ||
| Secret Santa | ||
| Collaborative wishlists | ||
| No account to view lists | ||
| Creator affiliate tools | ||
| No ads or trackers | ||
| Free (no premium tier) |
What actually sets them apart
Built for creators vs. built for gift-givers
Moonsift's standout feature is its creator toolkit. Connect to 35,000+ affiliate retailers, curate shoppable boards, and keep 100% of the commissions you earn. That's genuinely useful if you have an audience. But if you're a regular person who wants to share a birthday wishlist with your family, that feature set is irrelevant. WishApp is built for exactly that second case: create a list, share a link, and let the people in your life see what you actually want.
Gift coordination is where Moonsift falls short
Moonsift has a gift list mode where friends can tick off items they plan to buy. But it has no group gifting, no Secret Santa, and no collaborative wishlists. WishApp was built around all three. Friends can pool money on a single expensive item. You can run a Secret Santa exchange. Multiple people can add to the same shared list. And the whole time, the wishlist owner never finds out who got them what.
The browser extension is genuinely great
Honestly, Moonsift's Chrome extension is the best in class. 4.93/5 stars is not a fluke. One-click saving is smooth, it works on Chrome, Edge, Brave, and Firefox, and users consistently praise how easy it is to add items. WishApp also has a browser extension. But if you live in the extension and want the absolute smoothest save experience, Moonsift has the edge here.
Small team, limited development resources
Moonsift raised $913K and has around 8 employees. That's a lean operation. The iOS app has reported stability issues and crashes. The browser extension occasionally grabs the wrong image. These aren't dealbreakers, but they reflect what a small team can maintain. WishApp is also a small team, so this isn't a slam. But it's worth knowing before you commit.
When to pick each one
Pick Moonsift if you...
- Are a creator or influencer who wants to earn affiliate commissions on your recommendations
- Want the smoothest browser extension experience for saving items while shopping
- Care about price change alerts when saved items go up or down
- Prefer a clean, minimal interface with no ads and no clutter
Pick WishApp if you...
- Want to share a wishlist with friends or family for birthdays, holidays, or weddings
- Need gift coordination features like reservations, group gifting, or Secret Santa
- Want your friends to see your list without creating an account
- Need a tool that works for everyone, not just people who earn affiliate income
52,000+ wishlists and 150,000+ gifts reserved for birthdays, weddings, and every occasion worth celebrating
"My girlfriend and I share lists with each other. I can reserve stuff without her knowing, which makes birthdays way less stressful. The hidden reservation thing is actually clutch."
Theo P.
College Student
"We used this instead of a traditional registry. Added items from 11 different stores. Stuff we actually wanted, not just whatever one store had. Our guests said it was easier too."
Leila R.
Recent Bride
Frequently asked questions
Moonsift vs WishApp: the full picture
What makes Moonsift interesting
Moonsift launched in 2018 out of London, founded by Alexander Reed and David Wood. They raised $913K from investors including Draper Associates and Boost VC. The product found a niche as an Amazon Assistant replacement after Amazon discontinued that tool, and built a loyal base of 30,000 Chrome extension users. The extension is rated 4.93/5, the highest-rated wishlist extension in the Chrome Web Store. The creator tool is genuinely different: connect to 35,000+ affiliate retailers, build shoppable boards, and keep 100% of your commissions. With around 8 employees and $913K raised, they're running lean.
Why WishApp is built differently
WishApp started from a different problem: how do you make it easy to tell people what you want without the awkward conversation, and how do you stop three relatives from buying the same thing? The answer is a shareable wishlist with hidden reservations, group gifting, and Secret Santa. WishApp doesn't have price alerts or creator affiliate tools. But it works with any store, your friends don't need an account to see your list, and the gift coordination features go well beyond what Moonsift offers.
Which one should you actually pick?
Look, these two apps are aimed at pretty different people. Moonsift is great if you want to save items while browsing and potentially earn affiliate income from sharing your picks. WishApp is great if you want to share a list with the people in your life and let them coordinate gifts without ruining the surprise. And the thing is: they're both free, both ad-free, and both work with any store. So the real question is what you're trying to accomplish. Creator tools and price tracking? Moonsift. Gift coordination with the people you love? WishApp.
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