Pricing and value
Both apps are free to download, and both run on affiliate money rather than a fee. Basket goes further on savings: price-drop alerts, auto-applied coupon codes, and up to 25% cashback on UK gift cards. That cashback is real money for British shoppers. The catch is the cashback wallet only buys more gift cards, and Basket is folding into WNTD, which adds a subscription tier and wipes existing cashback balances. WishApp has no cashback, but it is free forever with nothing held back and no rebrand looming.
