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Basket vs. WishApp (2026 Comparison)

Basket compared with WishApp, two wishlist apps side by side

Basket is the UK shopping companion known for price drops, cashback and virtual try-on, now rebranding to WNTD. Here is how it stacks up against WishApp on sharing, devices and the gifting features that decide which one you keep.

Last updated: June 2026

Looking for a Basket alternative? Basket is a polished UK app with strong price tracking, cashback and AI try-on, but friends need an account to view your list. WishApp stays free worldwide, opens with one link and no sign-up, and adds hidden reservations plus Secret Santa. Among Basket alternatives, WishApp is the one we'd pick.

Feature comparison

Every row reflects what each app actually does today. Basket wins a few outright, so we marked those too.

FeatureBasketWishApp
Pricing & value
Free forever, no subscriptionPaywall via WNTDAlways free
Unlimited lists and itemsUnlimitedUnlimited
Cashback on purchasesUK gift cardsNot offered
Price-drop and stock alertsYesNo tracking
Platforms & devices
iPhone, iPad and Android appsiOS + AndroidiOS + Android
macOS desktop appWeb onlyYes
Browser extensionsChrome + SafariFive browsers
Raycast quick-addNoYes
Sharing & privacy
Share with one linkYesYes
Friends view without an accountSign-up neededNo account
Works the same outside the UKUK-centricGlobal
No data sold to third partiesShares dataNever sold
Gifting features
Hidden reservations (owner cannot see)Hides buyer onlyFully hidden
Secret Santa / gift exchangeNoYes
Reserved and received trackingMark purchasedYes
AI virtual try-onYesNot offered
Ease of use
Add from any store by pasting a linkAuto-fillsAuto-fills
Save a product in one click while browsingYesYes
Stable brand, no pending rebrandBecoming WNTDYes

A closer look

Pricing and value

Both apps are free to download, and both run on affiliate money rather than a fee. Basket goes further on savings: price-drop alerts, auto-applied coupon codes, and up to 25% cashback on UK gift cards. That cashback is real money for British shoppers. The catch is the cashback wallet only buys more gift cards, and Basket is folding into WNTD, which adds a subscription tier and wipes existing cashback balances. WishApp has no cashback, but it is free forever with nothing held back and no rebrand looming.

Platforms and devices

WishApp reaches more places. Basket has solid iPhone, iPad and Android apps plus Chrome and Safari extensions, and the Chrome extension is genuinely well rated. But there is no Mac app, no Firefox, Edge, Brave or Opera add-on, and no Raycast. WishApp covers all of those: native apps on iPhone, iPad, Android and macOS, extensions for five browsers, and a Raycast quick-add. Same list, wherever you happen to be working.

Sharing, privacy and reservations

This is the decisive split. With Basket, friends have to create an account before they can open your gift basket. That is friction at the exact moment you want a relative to just see the list. WishApp shares with one link that anyone opens instantly, no sign-up. On privacy, WishApp sells no data; Basket's policy allows sharing personal and location data with third parties. Basket's price and cashback perks also lean UK-only, while WishApp behaves the same in every country.

Gifting and group features

Both apps try to stop duplicate gifts, but they do it differently. Basket's Gift Baskets hide who marked an item as purchased, which is a nice touch, though reviewers note the 'someone bought this' flow is not obvious and the item can linger on the list. WishApp's hidden reservations keep the owner completely unaware that anything was claimed, and it adds Secret Santa plus a reserved-and-received view with notes like 'from Sarah'. Basket's standout instead is AI virtual try-on, which WishApp does not have.

Ease of use and stability

Day to day, both are pleasant. Basket is clean and well designed, its 'baskets' folders are intuitive, and the auto-coupon extension is a real crowd-pleaser. WishApp matches it on the basics: paste any product link and it fills in the title, image and price, or save in one click while browsing. The wildcard is longevity. Basket is rebranding to WNTD, pausing gift cards and shifting toward fashion and beauty with a paywall, so the app you sign up for today may not be the one you keep.

Which one is right for you?

Choose Basket if…

  • You shop mainly in the UK and want price-drop alerts, auto-applied coupon codes and cashback on everyday gift cards from Tesco, M&S or IKEA.
  • You want AI virtual try-on to see how clothes look on you before buying.
  • You like an all-in-one shopping companion and don't mind your friends creating an account to view a shared list.
  • You're happy to follow the app into its WNTD fashion-and-beauty rebrand.

Choose WishApp if…

  • You want friends and family to open your list from one link with no account and no friction.
  • You shop outside the UK and need the app to work the same in every country.
  • You want everything free forever, with no subscription, no cashback lock-in and no pending rebrand.
  • You run Secret Santa, want truly hidden reservations, or need a Mac app and extensions on five browsers.

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No duplicate gifts Friends reserve in secret Works with any store