"Three kids means three birthday lists plus Christmas. Before this, my family would text each other asking 'did you already get the LEGO set?' Now they just check the list. Problem solved."
Jenny M.
Mother of 3
WishApp
Basket vs WishApp
Basket is a UK shopping app with price tracking, cashback on gift cards, and AI virtual try-on. WishApp does none of that. But it works with any store, has zero ads, and your friends don't need an account to see your lists. Here's how they actually compare.
We built WishApp, so we're biased. But we'll be honest.
Last updated: February 2026
The quick version
Basket
UK shopping app with cashback, price tracking, and AI try-on
- Cashback up to 25% on digital gift cards for UK retailers
- Price drop alerts and back-in-stock notifications
- AI virtual try-on to see clothes on your body before buying
- 4.8/5 on Trustpilot and 4.9/5 Chrome extension rating
WishApp
Privacy-first wishlist that works with every store
- Works with any online store, not just UK retailers
- Zero ads, zero trackers, zero data selling
- Hidden reservations keep gifts a surprise
- Free forever with no premium tier
Feature-by-feature comparison
How Basket and WishApp stack up on the things that actually matter.
| Feature | Basket | WishApp |
|---|---|---|
| Ease of use | ||
| Mobile app | ||
| Browser extension | ||
| Works with any store | 100,000+ stores | |
| Hidden reservations | ||
| Group gifting | ||
| Secret Santa | ||
| Collaborative wishlists | ||
| No account to view lists | ||
| Price tracking | ||
| Cashback rewards | UK gift cards only | |
| No ads or trackers | ||
| Free (no premium tier) |
What actually sets them apart
Two very different products
Basket started as a wishlist app and grew into a full shopping companion: price alerts, cashback, discount codes, AI try-on. That's genuinely useful if you're a UK shopper. But it's also a lot. WishApp does one thing: wishlist management. No cashback, no try-on, no discount hunting. If you want a focused tool for creating lists and sharing them with friends, that simplicity is a feature, not a gap.
Cashback sounds great until you read the fine print
Basket offers up to 25% cashback on digital gift cards for UK retailers. Get this: the cashback doesn't work on direct purchases. You buy a gift card for a retailer through Basket, get cashback into your Basket Wallet, then use that to shop. Some people find that genuinely useful. Others find the extra step confusing. WishApp has no cashback at all. What it does have is a completely clean experience with zero monetization of your shopping habits.
UK-focused vs. works anywhere
Basket is built for UK shoppers. The cashback partners are UK retailers: ASOS, Boots, M&S, Costa, Uber Eats. If you're outside the UK, those features don't apply to you. 250,000+ users sounds solid, but it's a modest number compared to global competitors, and most of that base is UK-based. WishApp works the same everywhere. Paste a product URL from any country, any store, any language.
No account required to see your lists
Basket requires your friends to sign up before they can view your gift basket. That's friction. And it means Basket gets another user out of the deal. WishApp lets anyone see your wishlist with just a link. No account, no signup, no email address required. Your aunt who doesn't use apps? She can still see what you want for your birthday.
When to pick each one
Pick Basket if you...
- Shop mainly at UK retailers and want cashback on gift card purchases
- Track prices and want alerts when items drop or come back in stock
- Shop for clothes and would use AI virtual try-on before buying
- Want discount codes applied automatically at checkout
Pick WishApp if you...
- Shop at stores of all sizes, including small and independent shops
- Care about privacy and don't want your shopping data monetized
- Need friends to view your list without creating an account
- Want a clean wishlist experience with zero ads and zero complexity
52,000+ wishlists and 150,000+ gifts reserved for birthdays, weddings, and every occasion worth celebrating
"My girlfriend and I share lists with each other. I can reserve stuff without her knowing, which makes birthdays way less stressful. The hidden reservation thing is actually clutch."
Theo P.
College Student
"We used this instead of a traditional registry. Added items from 11 different stores. Stuff we actually wanted, not just whatever one store had. Our guests said it was easier too."
Leila R.
Recent Bride
Frequently asked questions
Basket vs WishApp: the full picture
What Basket is actually building
Basket launched in London in 2021, founded by Lex Deak and William Neill. They've raised over £4.5M from investors including Lightbank VC (founded by Groupon co-founders Eric Lefkofsky and Brad Keywell) and BrewDog founder James Watt, who put in £250K in June 2023 and called Basket a potential "next unicorn." The app has 250,000+ users, with 10,000,000+ items saved and a 57% monthly repeat usage rate. Their bet is that a wishlist is just the start: the real product is a full shopping companion with price tracking, cashback, discount codes, and AI try-on.
Why WishApp chose a different path
WishApp started with a simpler question: what if a wishlist app just worked? No cashback programs to figure out. No AI features to set up. No UK-specific retailer partnerships. Just paste a URL from any store, anywhere in the world, and it lands in your list with the product image and price. Over 40,000 people use WishApp, with 52,000+ wishlists created, 500,000+ items added, and 150,000+ gifts reserved. No ads, no trackers, no monetizing your shopping behavior. The features you use today are the features you keep.
Which one should you actually pick?
Honestly, these two apps are solving different problems. Basket is a UK shopping companion that happens to have a wishlist. WishApp is a wishlist that happens to work for gifting. If you're a UK shopper who wants cashback and price tracking, Basket is worth trying. If you want a clean wishlist you can share with anyone (including people who refuse to make accounts), WishApp is built for that. Try both. Neither costs you a penny.
40,000+ people already making wishlists
Start your free wishlist from any store
Create your first wishlist in under 60 seconds. Free forever, no ads.
Create my wishlist → No duplicate gifts Friends reserve in secret Works with any store