"Three kids means three birthday lists plus Christmas. Before this, my family would text each other asking 'did you already get the LEGO set?' Now they just check the list. Problem solved."
Jenny M.
Mother of 3
WishApp
WishUpon vs WishApp
WishUpon calls itself the Pinterest for shoppers and it has real price-tracking features. WishApp is built for gift coordination. They're solving pretty different problems.
We built WishApp, so we're biased. But we'll be honest.
Last updated: February 2026
The quick version
WishUpon
Save items from millions of online stores, get price drop alerts, and discover new brands.
- Price drop alerts and notifications when items go on sale
- Discover feed to browse popular brands and collections
- Chrome extension for saving items from any website
- 500,000+ users across France, UK, and the US
WishApp
Built for the coordination side of gift-giving: reservations, group gifting, and Secret Santa.
- Hidden reservations so gift surprises stay intact
- Group gifting lets multiple friends chip in on one item
- Secret Santa draws built into the app
- Free tier with multiple wishlists. No $1.99/month required.
Feature-by-feature comparison
A direct look at what each app actually offers.
| Feature | WishUpon | WishApp |
|---|---|---|
| Completely free | ||
| Multiple wishlists (free) | ||
| Browser extension | ||
| iOS app | ||
| Android app | ||
| Price drop alerts | ||
| Discover feed | ||
| Hidden reservations | ||
| Group gifting | ||
| Secret Santa | ||
| Collaborative wishlists | ||
| No account to view lists | ||
| Gift registry (weddings, baby showers) |
What actually sets them apart
WishUpon tracks prices. That's a real advantage.
WishUpon monitors items you've saved and sends notifications when prices drop. It also surfaces exclusive deals and offers. WishApp doesn't do any of this. So if knowing the moment something goes on sale matters to you, WishUpon has a genuine edge here. That said, price notifications have been a frequent complaint from users, especially on Android (3.6/5 on Google Play). The feature exists. Whether it works reliably depends on who you ask.
WishUpon's free plan is more limited than it looks.
The free tier locks you to one wishlist. All your saved items go in one place. For casual use, fine. But if you want separate lists for birthdays, Christmas, and a house project, you need WishUpon Plus at $1.99/month. WishApp gives you multiple wishlists at no cost. No subscription, ever.
WishApp is built for coordination. WishUpon is not.
WishUpon is great for building a personal shopping wishlist. But there's no hidden reservation system, no group gifting, no Secret Santa. Friends can't privately mark items they plan to buy. They can't chip in together on something expensive. WishApp handles all of that. Hidden reservations keep surprises intact. Group gifting splits the cost. Secret Santa draws run inside the app.
The extension works, but only on Chrome.
WishUpon's Chrome extension lets you clip items from any site and save them to your list. Useful if Chrome is your browser. But there's no Safari extension, no Firefox support, no Edge add-on. The extension has about 1,000 users and a 3.3/5 rating on the Chrome Web Store. WishApp's extension works across Chrome, Edge, Safari, and Firefox. If you use anything other than Chrome, WishUpon's extension simply isn't available.
When to pick each one
Pick WishUpon if you...
- Want price drop notifications on items you've saved
- Like browsing a discover feed to find new products and brands
- Need a gift registry for a wedding or baby shower
- Are happy using Chrome and don't need multi-browser extension support
Pick WishApp if you...
- Want friends to reserve gifts without spoiling the surprise
- Need group gifting, Secret Santa, or collaborative wishlists
- Want multiple wishlists without paying $1.99/month
- Want friends to view your list without creating an account
52,000+ wishlists and 150,000+ gifts reserved for birthdays, weddings, and every occasion worth celebrating
"My girlfriend and I share lists with each other. I can reserve stuff without her knowing, which makes birthdays way less stressful. The hidden reservation thing is actually clutch."
Theo P.
College Student
"We used this instead of a traditional registry. Added items from 11 different stores. Stuff we actually wanted, not just whatever one store had. Our guests said it was easier too."
Leila R.
Recent Bride
Frequently asked questions
WishUpon vs WishApp: the full picture
What WishUpon is
WishUpon is a freemium wishlist app founded in 2015, built around a simple idea: save anything you want from the internet, share your list, and get notified when prices drop. The founders call it the Pinterest for shoppers, and honestly, that framing makes sense. It's backed by Lotte Ventures, NEOPLY, and Incubateur HEC Paris, and the app claims millions of stores are supported. 500,000+ users across France, the UK, and the US. The Chrome extension clips products from any site. There's a discover feed for browsing brands and collections, and a gift registry for weddings and baby showers. The free tier covers basic saving and sharing. WishUpon Plus at $1.99/month adds multiple wishlists and the ability to save size, color, and custom notes on items.
Where WishApp is different
WishApp approaches the problem from a different angle. The question it's trying to answer is: once you've built a list, how do your friends and family actually buy gifts for you without doubling up, spoiling the surprise, or just guessing wrong? Hidden reservations let friends privately mark items they plan to buy, and the list owner never sees who picked what. Group gifting lets multiple people chip in on one expensive item. Secret Santa draws happen inside the app. Collaborative wishlists let groups build shared lists together. And friends can view your list without creating an account. No price tracking. No discover feed. But it handles the coordination problem that WishUpon doesn't touch at all.
Which one should you actually pick?
WishUpon is worth trying if price alerts matter to you, or if you like browsing a discovery feed for new products. The free tier works fine for casual use. Just know the $1.99/month cost kicks in the moment you want more than one wishlist. And if you're building a list for a birthday or Christmas where friends will be buying for you, the missing reservation system is a real problem. WishApp handles that. It's completely free, your friends don't need accounts to see your list, and getting set up takes a few minutes.
40,000+ people already making wishlists
Start your free wishlist from any store
Create your first wishlist in under 60 seconds. Free forever, no ads.
Create my wishlist → No duplicate gifts Friends reserve in secret Works with any store