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Oh My Wishes vs. WishApp (2026 Comparison)

Oh My Wishes compared with WishApp, two wishlist apps side by side

Oh My Wishes is the social wishlist app that owns the Russian market, with a friends feed, birthday reminders and a deep Secret Santa game. Here is how it stacks up against WishApp on price, devices, ads, and the way you actually add gifts.

Last updated: June 2026

Looking for an Oh My Wishes alternative? Oh My Wishes is a polished, social wishlist app with a strong Secret Santa, but it has no browser extension, shows ads on Android, and expires reservations after 90 days. WishApp is free with no ads anywhere and never expires a reservation. Among Oh My Wishes alternatives, WishApp is the one we'd pick.

Feature comparison

Every row reflects what each app actually does today. Oh My Wishes genuinely wins a few, so we marked those too.

FeatureOh My WishesWishApp
Pricing & value
Free for users, no subscriptionFreeFree forever
No ads anywhereAds on AndroidNo ads
Unlimited lists and itemsUnlimitedUnlimited
Platforms & devices
iPhone and Android appsiOS + AndroidiOS + Android
Polished tablet and iPad layoutsiPhone-only designiPad + tablet
Native macOS appRuns on M1 MacPurpose-built
Browser extensionsNoneSix browsers
Raycast quick-addNoYes
Sharing & privacy
Friends view and reserve without an accountPhone/email codeJust open the link
Hidden reservations (owner cannot see)YesYes
Reservations never expire90-day limitNo expiry
QR code per wishlistNot offeredYes
Gifting & social features
Secret Santa / gift exchangeYesBuilt in
Large-group draw at scale (1,000 players, wish cards, delivery address)Up to 1,000 playersSmaller groups
Friend feed and birthday remindersBuilt-inFollows only
Collaborative lists (co-managers)NoYes
Received archive with giver notesArchive, no notesYes
Merchant store pluginWooCommerceNone
Ease of use
Add from any store by pasting a linkBreaks on some storesReliable auto-fill
Save a product in one click while browsingCopy-paste URLsYes
Same experience on Android as iOSAndroid lagsParity

A closer look

Pricing and ads

Both apps are free, with no subscription tier. The split is ads. WishApp shows none, anywhere, on any platform, and makes its money from affiliate links instead. Oh My Wishes is free too, but its Android app carries ads, and brands pay to place products inside its editorial gift-idea feed on every platform. The iOS app stays cleaner. So it depends which device you live on.

Platforms and devices

Oh My Wishes covers web, iPhone and Android, plus a WooCommerce plugin for store owners. That is a solid spread. WishApp reaches further: iPhone, iPad, Android phone and tablet, a purpose-built macOS app, six browser extensions (Chrome, Edge, Firefox, Opera, Brave, Safari), and Raycast. Oh My Wishes has no personal browser extension at all, and its iOS app only runs on a Mac through Apple Silicon compatibility, not as a real desktop app.

Sharing, privacy and reservations

Both apps nail the core: share a list with one link, let friends view and reserve without signing up, and hide reservations so the recipient never sees who claimed what. Oh My Wishes even lets non-users reserve with a quick phone or email code. The catch is its 90-day reservation expiry, which quietly cancels claims made far ahead of a birthday and can leave two people buying the same gift. WishApp reservations never expire, and it adds QR codes per list. On privacy, WishApp is Denmark-based and GDPR-native with no data selling; Oh My Wishes is run from Russia.

Gifting and social features

Both apps run a Secret Santa, so either covers a gift exchange. Oh My Wishes goes deeper on scale: link invites, up to 1,000 players, wish cards and a field for your delivery address. It also has a real social layer, with a friends feed, follows and birthday reminders that nudge you before the day. WishApp's social side is just follows, but it answers with collaborative lists you co-manage and a received archive that remembers who gave what.

Ease of use and adding items

Oh My Wishes is beautiful, designed by a professional designer, and consistently praised for its clean iOS look. Adding items is where it strains. You paste a URL and it tries to auto-fill the title, image and price, but that scraper breaks on major stores like Wildberries, and there is no browser extension to save things while you shop. WishApp grabs almost any product link reliably, or saves it in one click from the extension, with the same experience on Android as on iPhone.

Which one is right for you?

Choose Oh My Wishes if…

  • Your friends are already on it, so the friend feed, follows and birthday reminders actually have people to connect to.
  • You run a big Secret Santa and want link invites, up to 1,000 players, wish cards and a delivery-address field.
  • You're in Russia or the CIS and want VK login plus an app that is the established default in that market.
  • You run a WooCommerce store and want to embed an 'Add to Oh My Wishes' button on your product pages.

Choose WishApp if…

  • You want zero ads on every device, not just on iPhone, and a list you can read on iPad, Android tablet or a real Mac app.
  • You add gifts while browsing and want a one-click extension on Chrome, Edge, Firefox, Opera, Brave or Safari.
  • You book gifts months ahead and don't want a 90-day expiry quietly cancelling your reservation.
  • You shop across many stores and want reliable link auto-fill plus collaborative lists and a privacy-first, GDPR-native home.

Oh My Wishes FAQ

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