"Three kids means three birthday lists plus Christmas. Before this, my family would text each other asking 'did you already get the LEGO set?' Now they just check the list. Problem solved."
Jenny M.
Mother of 3
WishApp
Sortd vs WishApp
Sortd is an Australian shopping app with 450K shoppers, price drop alerts, and exclusive discount codes. WishApp skips all that: no ads, no trackers, and your friends don't need an account to see your list. Here's how they actually compare.
We built WishApp, so we're biased. But we'll be honest.
Last updated: February 2026
The quick version
Sortd
Australian shopping app with 450K shoppers and price drop alerts
- 450,000 shoppers with 20M+ items saved
- Price drop notifications and exclusive discount codes
- Three list types: private, public, and registry
- 4.4/5 Chrome extension rating, backed by Antler ($1.26M pre-seed)
WishApp
Privacy-first wishlist that works with every store
- Works with any online store, not just partner brands
- Zero ads, zero trackers, zero data selling
- Hidden reservations keep gifts a surprise
- Free forever with no premium tier
Feature-by-feature comparison
How Sortd and WishApp stack up on the things that actually matter.
| Feature | Sortd | WishApp |
|---|---|---|
| Ease of use | ||
| Mobile app | iOS only | |
| Browser extension | Chrome only | |
| Works with any store | ||
| Price drop alerts | ||
| Hidden reservations | ||
| Group gifting | ||
| Secret Santa | ||
| No account to view lists | ||
| No ads or trackers | ||
| Free (no premium tier) | ||
| Community discovery |
What actually sets them apart
Sortd is built for shopping. WishApp is built for gifting.
Here's the kicker: Sortd is fundamentally a shopping app. Price drop alerts, exclusive discount codes, trending lists, community browsing. It's all designed to help you buy things. Great if you're hunting deals. But if you want a list your friends and family can use to buy you gifts, the shopping-first angle gets in the way. WishApp focuses on the gifting side: sharing a list, reserving an item without spoiling the surprise, keeping the whole thing clean. Two different products solving two different problems.
No hidden reservations
Sortd has a 'Mark as Bought' button. But it's for the buyer to track their own purchases, not a gift-safe reservation system. So if two people both decide to buy the same thing from your list, you end up with two of whatever it is. And nobody's happy about that. WishApp built reservations to be invisible to the list owner. Your friends claim an item, you see it's taken, you never find out who did it or when. The surprise stays intact.
Community discovery is a trade-off
Sortd has 200,000 community members sharing public wishlists. Honestly, that's useful if you like browsing what other people want and finding new products. But it also means your wishlist can be public and searchable without you realizing it. WishApp keeps your list private until you choose to share it. Only people with your link can see it. No community browsing, no strangers stumbling onto your list.
Sortd is growing fast. Primarily in Australia.
Get this: Sortd processed $8M AUD in holiday sales and saw a 96% user increase in peak 2025. Impressive for an app that launched in November 2023. But the user base is concentrated in Australia, and the brand partnerships lean toward Australian and major global retailers. WishApp works with any store, anywhere. Small boutiques, international shops, niche sites. Paste the URL and it pulls the details.
When to pick each one
Pick Sortd if you...
- Want price drop alerts and exclusive discount codes on items you're saving
- Enjoy browsing community wishlists and discovering new products
- Shop mainly at Australian or major global retailers
- Want a shopping-focused app that tracks deals as well as wishes
Pick WishApp if you...
- Want a gift list your friends can actually use without creating an account
- Need reservations that stay hidden so gifts stay a surprise
- Care about privacy and don't want your list public by default
- Shop at stores of all sizes, including small and independent shops
52,000+ wishlists and 150,000+ gifts reserved for birthdays, weddings, and every occasion worth celebrating
"My girlfriend and I share lists with each other. I can reserve stuff without her knowing, which makes birthdays way less stressful. The hidden reservation thing is actually clutch."
Theo P.
College Student
"We used this instead of a traditional registry. Added items from 11 different stores. Stuff we actually wanted, not just whatever one store had. Our guests said it was easier too."
Leila R.
Recent Bride
Frequently asked questions
Sortd vs WishApp: the full picture
How Sortd built a shopping community from scratch
Sortd started as 'Walah' in 2020, rebranded to Sortd in 2023, and officially launched in November 2023. Founded by Alexis Aaron and Jodine Holli Wolman in Australia, the company raised $1.26M in pre-seed funding from Antler. By 2025 they had 450,000 shoppers, 20M+ items saved, and processed $8M AUD in holiday sales with a 96% user lift during peak season. The model is built on affiliate commissions and brand partnerships, making it free for users while monetizing their shopping activity.
Why WishApp is built differently
WishApp started with a different problem. Shopping apps are everywhere. What's rare is a wishlist that actually works for gifting: one where your friends can reserve items without spoiling the surprise, where the list owner never finds out who bought what, and where anyone can view your list without signing up first. WishApp doesn't track deals or earn affiliate commissions. It just keeps your wishlist clean, private, and useful for the people trying to buy you things.
Which one should you actually pick?
Sortd is a genuinely good shopping app for deal hunters and community browsers, especially in Australia. The price drop alerts and discount codes are real value-adds. But for gift lists specifically, WishApp is built for the job: hidden reservations, no account required to view lists, and it works with any store on earth. Both are free. Try WishApp in about two minutes and see if the gifting focus is what you actually needed.
40,000+ people already making wishlists
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Create my wishlist → No duplicate gifts Friends reserve in secret Works with any store