Pricing and value
Both apps are genuinely free, with unlimited lists and no subscription. The real split is how each one makes money. Sortd earns affiliate commissions and leans on brand partnerships, so onboarding shows curated lists from sponsors like The Iconic and Mecca, and the Discover feed carries brand-influenced content. WishApp is affiliate-only too, but it never runs ads or sponsored feeds. Sortd's standout extra is real-time price-drop alerts, which WishApp doesn't have.
